GETTING SUBSCRIBERS Think about where the people who would want your newsletter are, and go find them. Do you have access to mailing lists directly related to your subject matter? Maybe you already have a small business selling information, or have access to a customer list of people who buy similar information. You can purchase mailing lists that have every demographic breakdown you can imagine. What is the profile of your potential subscribers? Think about those people, and write down their attributes. Write down the age group, sex, education level, income, where they live, perhaps the type of housing accommodation. A good list broker can work out the best lists to give you results. A sure way to build up a potential subscriber mailing list is with a drawing at a trade show or convention. You can have cards printed up for people to fill in their names and addresses. All attendees would be interested in the subject matter of your newsletter. You can take out display ads in the trade magazines that cater to the topic you are pursuing. Include the full details of your newsletter, or use a leader to get inquiries, and send the details later. Especially with the prices of newsletter, you may want to prepare and send out literature and samples rather than go for a low response. Prepare a direct mail piece that describes the benefits and features of your newsletter and pushes for subscription.... You can offer a special free booklet to new subscribers, or a discount. You may include a sample copy in the direct mail piece to show how worthwhile the publication is. Selling newsletters, like any other direct mail or publishing enterprise, takes a lot of testing. You need to test the initial response to the idea of the topic;; and the response to the first few newsletters produced. Pricing is always a tricky of selling information. How high can you price your newsletter an still keep the number of subscribers to make it profitable? You'll find through testing that there's a plateau, and subscriptions will fall off when the price gets too high. Frequency of publication is also important. Although you may be able to prepare and publish a weekly newsletter, your subscribers may not be able to keep up with the reading, and prefer a monthly subscription. Any good mailing list should be used over and over. If you know you have alist of prime targets for your newsletter, don't stop with one mailing. Follow through with subsequent offers at certain intervals to catch those who couldn't decide the first time.
|
All Rights Reserved © 2005 - 2012 www.ebook-retailers.com ebooks