HOW OFTEN TO PUBLISH There are a lot of factors to consider when deciding upon a publication schedule. The main one is how fast can you produce a newsletter. Work backwards, You want a subscriber to receive the newsletter on a certain date. It needs to be in the mail a few days before that. And before that, it will take the printer how many days to deliver the printed materials? How long will it take a typist to finish the copy, and for you to decide on the final layout? How long will it take you to research and write material for your newsletter? This may be a deciding factor in the size of the publication. Perhaps you'd prefer to get a four page newsletter out every other week rather than an eight page newsletter out every month. If your topic is filled with today's news, then you'll want to get that out to your subscribers as fast as possible. Other subjects can be done monthly, bimonthly, or even quarterly.. Be careful with infrequent mailings, however, because the subscribers may just forget about it. And what use is a small newsletter only a few times a year?
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