STYLE AND FORMAT A low-budget newsletter is usually one column., typewritten copy, with ample but not wide margins. Anything with two or more columns should be typeset, which is an extra expense you don't need. The most economical way of printing the newsletter is on one or two 11 x 17 inch pages, printed on both sides, and folded. This will give you a small booklet of four to eight pages, each the standard 8 1/2 x 11 inch size. You might consider having it three-hole punched. It doesn't cost much to have this done at the printers, and it could be an added feature to encourage subscribers to save the valuable information.. Any graphics should be kept simple, but don't be afraid to use subheads to break up the copy.. A few words capitalized or in a larger or darker print help the reader identify the information, and make it easier to read Keep enough white space to encourage reading, but fill the pages to make the subscriber feel the newsletter fulfills its promises.
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