WHAT TO CALL IT? The title at the top of the newsletter is the most visual aspect of the publication. It reflects the content and it reflects you. What title is best for your newsletter? If you are well-known in your field, you can use your own name. Or, think of a few titles that indicate the topic, or use a catch-phrase that sums up the endeavor. Two-word titles work well. You might use an action title if you're going after sports, or a title that includes the word "money" if that's a main focus of your subject. Make up a few titles of your own. How do they compare with the titles of other newsletters? Which rings true for your enterprise? Check at the library to be sure your title is original and doesn't duplicate other publications currently on the market. The title is your trademark. Although newsletters require very little graphic design, illustrations, or an art director on staff, you may want to consult a professional designer to help you with the prototype. Since the title of the newsletter is so important, it would be worthwhile to have it designed.. You'll only need to pay a one-time fee, and you can use it forevermore. The logo can be very simple. If you have a title that doesn't use your name, you might have a company name under or above the title in small print.. Although most publications don;t place the address under the title,, newsletters often do, so potential subscribers know where to write. Another aspect of the title at the top of the publication is the date and the issue number. These should be considered in the original design. Since a newsletter has timely information,, the date of the issue should be easy to find. The newsletter will be typewritten and photo offset, so an elaborate logo may look out of place. Start out with one color and keep it as homespun and fresh as the news you'll publish. Avoid fancy type styles or those that are hard to read. And don't go overboard with a clever or cute design. Something simple and clear is what you're after.
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