HOW DO YOU SELL IT?

There are 4 ways:

1. DIRECT FROM ADS IN MAGAZINES AND TABLOID PAPERS. If economically possible, sell it for $1.00 or $2.00 per copy. (Occasionally $3.00). Write a brief, eye-catching classified ad asking those interested to send their orders directly to you. If your ad is novel, believable, and of genuine interest, you will be surprised at how many people will do this. If your folio is about stamp collecting, advertise it in the stamp collecting papers. If it is about Astrology, advertise it in the Astrology magazines - to do otherwise is fatal. Be sure to run your ad in at least three issues. If you have never sold folios by mail, I sincerely suggest you use this method.

2. ADVERTISE FOR INQUIRIES. If your folio is quite elaborate and must be sold for $3.00 or more, use this method. Write a brief, tempting ad describing your folio, and offer free details. Then mail literature describing the folio to those who answer the

ads. Don't expect more than one inquiry in ten to buy it from you.

Here are ads placed by folio writers in a recent issue of the National Enquirer, who use this method:

"Never Won anything? Anyone can win sweepstakes contests! Free details."

"Troubled? God can help! Free information."

"Overweight? I lost 53 pounds. Easily. (Permanently!) New Method. Information Free."

"Make money clipping newspapers at home spare time. Details Free."

3. DIRECT MAIL. If you have written a folio showing how to get inventions patented, you could purchase a list of amateur inventors, and mail your sales literature to each individual on the list. If you are lucky, you'll sell your folio to about one person in every twenty-five. Direct mail can be very effective for experienced mail order operators, but it is usually far too costly for the beginner. It can easily cost you several hundred dollars for each one thousand letters you mail.

4. SELLING THROUGH AGENTS. If you are willing to sell your folio in small wholesale quantities, or if you are willing to drop-ship folios for mail dealers, then you might find this the most effective way to market your folios. Below are so me ads placed by folio writers in a recent issue of Specialty Salesman.

"Sell Health Books Mail Order! Write"

"Sell Books by mail. Complete dealer set-up, $.25"

"Sell Books by mail! 400% Profit!"

"Free Newsletter! Sell Books by mail. We wholesale, drop-ship."

Some of the above ads have been running ten and twenty years, indicating that this could be a very successful way to market your folios.

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