Today, there are hundreds of enterprising men and women who write simple research papers (known in the mail order trade as FOLIOS) and sell them by mail. In the pages that follow, I will show you how you can do the same. I will show you how to select a subject, how to research it, how to write it, how to get it printed, and how to sell it.

I'll show you the four ways to sell it. If you are new to folio selling, I will show you which of the four ways would be the best for you. I hope you will read what follows very carefully and very thoughtfully. THERE ARE NO CATCHES. I have nothing more

to sell to you (unless you want to read some of the other folios which I have written.) I hope the information which follows can be of real benefit to you. That is why I have written it!

A folio can be called a booklet, a pamphlet, a report, a newsletter, a guide, an instruction manual, a plan, a manuscript, etc., etc.. A folio is simply an easy-to-understand manual which shows the reader "How To" do something that he does not already know how to do. Most folios show the reader...

*How to start or expand a hobby

*How to develop new abilities or qualities

*How to start a new business or expand an old one

*How to prepare for a new career

*How to make or save money

*How to solve personal problems

*How to spend leisure time

A well written folio is authoritative, factual, and helpful. It should be written in simple, easily understood language. It can be anything from a brief two-page mimeographed report to a professionally printed book bound in a hardback cover. People who purchase folios by mail are interested in the information they contain. Seldom do they care what brand of paper the information is printed on.

Pick up almost any magazine at a newsstand that carries classified advertising and you will find ads written by people who are selling their folios by mail. Here are sample ads from magazines lying here on my desk.

"Be secure, confident, successful! Learn the secret of personal power $2.00"

"Secrets of the Spirit World! Only $.60 postpaid!"

"Traffic Tickets? Beat them, step by step method. $1.95

postpaid."

"Fluorescent Tubes rejuvenated at no cost. Instructions $1.00."

"Ten Wonder Working Prayers. Enrich, strengthen your life! $1.00

guaranteed."

"Why grow old and die? Li Chung Yun lived 256 years. You could,

too! Learn how - $2.00"

"Guide to Witches covens - $2.00"

"Learning Bridge? Send $2.95 for small 20 page guide."

"Learn the secret of making every pair of slacks you sew fit

perfectly. Only $1.00."

"Enjoy camping inside your Volkswagon. Do it yourself Plans -

$2.00"

"Homemade Cheese! Hard, soft, and cottage! Make it yourself!

Easy. Delicious. Complete Instructions, recipes $1.00"

"Toronto Area Job Opportunities - $1.00"

"Ship in Bottle. Instructions, Drawing. $1.00"

If you can produce a "How to Do it" manual that is NOVEL, INTERESTING and genuinely HELPFUL, you can do what the advertisers above have done. You can print it yourself and sell it by mail!
 

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