WHY SELL INFORMATION?

Bookstores nowadays cater only to mass market books and paperbacks; record stores carry only popular recording artists. Where can you get information on a specific topic? Even specialized magazines are limited in their scope and the information they cover.

You can order items by mail in the safety and privacy of your own home. You don't have to shop around at the stores, wasting time and gasoline. And, you have a direct connection with the seller of the information, often being able to write specific questions and getting feedback - especially with newsletters and courses.

Mail order at home provides a HIGH PROFIT MARGIN. Producing written or recorded information is inexpensive compared to the price you can receive. You can operate with a low overhead, the business is simple to run, and there is no middle seller. Checks come DIRECTLY TO YOU.

WHAT CAN I SELL?

Successful people achieve because they know something special. And specialized knowledge and "how to" are the most sought-after types of information successfully sold by mail order.

There is an endless need for specialized information that you probably have on hand - or can easily obtain. It offers the inside knowledge and ideas that many people see, but you donÕt have to be an expert to produce and sell that information.

Specialized information may be anything from a favorite set of recipes to a list of the fastest horse tracks in the country. It can include places to visit, such as back roads, country inns or fine restaurants in an area. Or it can be reliable sources for special goods, and tidbits of informa-tion about a special subject.

"How to" can be anything from making cornhusk dolls to finding a good place for camping and hiking. It can be plans, instructions or tips on how to make something, or find a special place, or achieve a special goal. It may pertain to sports, hobbies and self-improvement. Or it may relate directly to the hundreds of specialty publications such as skiing, decorating or writing songs.

YOU HAVE IMAGINATION

Information is not limited to books and cassettes. It comes in many forms. Something sold for a little money and only a few pages might be plans or directions. A short piece (up to 50 pages) may be a report, manual, folio or pamphlet.

Later, if you get into multiple printing, photo illustrations, and many items to offer, you might produce brochures, catalogs, booklets or directories.

If you're really good at what you do, you might even start a newsletter or correspondence course, both of which can earn a great deal of money and provide ongoing income for years.

Think about what you might have to offer, and how much commitment you want to make. Maybe you want to prepare a short report, make a few photocopies and test the results. Or maybe you are prepared for a larger project such as a book or a series of cassettes.

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