WHAT IT TAKES you can start a newsletter by yourself; you don't need a large staff. A desk at home, a typewriter and a telephone are all the basic tools you need to create a newsletter. Even when you get into computerized labels and mass mailings, you still will not need a large space. You don't need to invest a lot of money to begin a simple newsletter. You may need to put a little out for advertising for subscribers or mailings to introduce your product. And you need to spend some money on getting the first newsletter printed. But, if your subscription list builds properly, you'll be able to earn back your initial investments quickly-with some left over. WHAT TO WRITE ABOUT The topic choose has got to be your major interest. You'll be living with it day and day out for years, so you need to be devoted to the subject. Usually, it's not hard. You probably already have a chosen field of endeavor, or have developed a keen interest in a special hobby or sport. Writing a newsletter is only one more way to demonstrate your interest. Read any newsletter you can find. What do they talk about? How much do they cost? How long have they been in business? You might want to talk to the publishers of a few to find out how they started and what troubles they encountered. Consider paying them a consulting fee to help you get on your way. Take a look at all the trade magazines of the topic you'd like to work with. Find out if there are any newsletters already existing in that field. But don't worry--there is usually room for more if you keep to another aspect of the business or endeavor. Keep up with the current trends in health, money, sports, or social events and styles.. What's new with the young people? Or the elderly? There are many retired people actively pursuing hundreds of various interests. How can you tap into that market??
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