WHAT IS A NEWSLETTER? A newsletter is a special timely report on a single subject. It is a personalized, concise statement from an expert or person thoroughly familiar with a specialized field. Newsletters are maintained solely by subscriptions; there is no advertising. Most are printed within low budget means, typewritten, from two to eight pages. The specialized information is newsletters is current, and usually cannot be found elsewhere. They are a logical extension to trade journals and magazines. Aimed at a select group, they often contain the inside information in the field, hot tips or news scoops that become old news in publications of the trade. Newsletters are not distributed by newsstands, nor are they meant for the mass market. In fact, the average number of potential readers of newsletters in any one field is relatively small. Because of their specific information,, newsletters can command a high subscriptions fee. Business can afford to spend money to offer executives top-rate information.. There are hundreds of newsletters now being published and distributed in the United States. But there is room for hundreds more. Because of the specialized market, there is often little competition among newsletters, and THERE IS A RISING TREND TOWARDS SUBSCRIBING.
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